PurpleCowEmporium Was Born!

My brother, David, the Great, who you may remember from this post  and I had a brilliant idea.  “Let’s start an online store”, we said.  “How hard can it be”, we said.  “It shouldn’t take long,” we said.


Great idea!  What shall we call it?  What kind of merchandise shall we sell?  What platform will we use to host the store? Where shall we find suppliers?  What kind of mark-up should we have in order to make a profit?  Where shall we advertise? How will we learn everything we need to know in order to start a successful E-Commerce store?

We brainstormed for a while and threw all manner of names into the store-naming hat.  I won’t bore you with the details but suffice it to say that EVERY NAME IS ALREADY TAKEN!!!  Then we hit upon PurpleCowEmporium and lo and behold PurpleCowEmporium was born.


So, to answer the question “how hard can it be?” it’s both easier and harder than we had imagined.  Every step of the way there have been victories, stumbling blocks, highest highs and lowest lows.  There are so many things that we don’t even know that we don’t know it can be a little overwhelming at times. We are determined to succeed, though, so we just carry on, muddling through, until we overcome the obstacles in our path one by one.   One of the major obstacles in our path to WORLD DOMINATION is that David, The Great lives on the West Coast and I live in the center of the country.  Trying to co-ordinate our schedules to work together in spite of the three hour time difference is difficult, to say the least.  But we are doing it even if it leads to some late nights and early mornings.


Are you kidding me?!?  It takes every second of the day! lol  Seriously though, when we aren’t actively working on the website we are thinking about it, reading about E-Commerce, taking courses about SEO (Search Engine Optomization), searching for products to sell, creating Facebook ads, bookkeeping, sharing Facebook posts, Pinning, Pinning and more Pinning and a myriad of other tasks all related to making a success.

Through it all we are having a great time, learning A LOT, having fun, getting frustrated, working it out and creating something wonderful.